TIDAL

Art Direction

Working with TIDAL’s Senior Creative and Product team, I created a visual system for playlist covers to enhance TIDAL’s playlist strategy. The visual system includes designs for playlist categories such as; flagship, artist created, essential playlists guest created, moods, event, partnership, editorial playlist.

TIDAL Rising is a platform to promote emerging artists. I created the Rising logo and playlist design system to categorise genre, feature artists and video playlists.