Creative Director

Poor Toms is one of the pioneers of the new-wave of Australian distilling, whose mission is to bring real pleasure to people’s lives with audacious and honest spirits, especially gin. As part of the Poor Toms founding team, I have shaped a brand that risk taking and fiercely loved.

Inspired by Hieronymous Bosch’s strange and singular masterpiece, The Garden of Earthly Delights, each product tells a story about the time and place of its release.

My role included; producing the design assets for all new products, marketing strategy, merchandising, copywriting, art direction, web manager, content creation, copy and manager for social media, email marketing, and lead a fantastic team of creatives.

Photography: Chester Buchanan
Illustration: Iara Sayo Inomata
Graphic Design: Holiday Studio