POOR TOMS

Craft Cocktails

Label Creative Direction
Marketing
Campaign Art Direction
Campaign Graphic Design
Copywriting

The launch of Poor Toms’ new cult range of craft cocktails required extending the brand from bottled spirits to cans, requiring a new can format (we went with a small chode style), colour palette (Crayola primary school pencils), packaging dies, and printing.

The Negroni Spritz label pays homage to Italian heritage through a uniquely Australian lens; hosing down driveways, lion gargoyles, growing vegetables in styrofoam boxes. The Gin and Tonic illustration borrows elements from the Sydney Dry Gin label.

The launch campaign consisted of a digital marketing campaign, a series of tasting sessions by a team of brand ambassadors, street posters, and merchandise; including custom size stubby coolers, long sleeved tees, and postcards.

Label Illustration: Iara Inomata
Label Graphic Design: Holiday Studio
Merchandise: Good Lucky
Product Photography: Chester Buchanan
Campaign Photography: Jasmin Simmons