POOR TOMS

Negroni Australiano

Label Creative Direction
Social Media
Photography
Copywriting
Web
PR

Poor Toms’ first bottled cocktail provided another opportunity to solidify the identity of the Poor Toms, The illustration for the label is an extension of the Negroni Spritz, an Australian hommage to Italy - the birthplace of the Negroni.

The aim of the launch campaign was to introduce Poor Toms stans to a new category and increase DTC sales through the webstore. Unfortunately as a result of covid, our marketing efforts were limited.

Label Illustration: Iara Inamato
Graphic Design: Holiday Studio