POOR TOMS

Piña Colada Gin

Label Creative Direction
Marketing Strategy
Graphic Design
Copywriting
PR

A controversial tropical incursion during the pandemic. The label illustration captured the turbulence of the large and foreboding issues of the pandemic and climate change - yet the Poor Toms’ party will continue on. The launch campaign included digital marketing, socials, email. One challenge was to communicate the flavour and botanicals accurately, reinforcing the product being a gin, rather than a premixed cocktail. To achieve this we marketed a Piña Colada signature serve, which was done through video content and swing tags placed on every bottle.

Label Illustration: Iara Inomata
Label Graphic Design: Holiday Studio
Video and Photography: Chester Buchanan
Podcast: Selena Shannon