POOR TOMS
Xmas Negroni
Art Direction
Copywriting
Marketing
Socials
PR
The imputus for this project was straight forward. We needed a Christmas release, Sean smooshed a Christmas cake between his fingers and the idea was born. A limited edition release of 5000, Xmas Negroni sold out within 8 months.
Label Design: Nadia Hernandez
Photography: Chester Buchanan and Jasmin Simmons